Benjamin Estrada
 

I have always love the retro elements from the 50’s such as Pin up girls, old school tattoos, movies, b movies, design, products...etc. and I try to use them as much as possible in my work, sometimes its pretty obvious, sometimes it isn’t but they are always there even as small detail.

I consider myself a Pin Up artist, for me pin ups are a THE BEST way to attract your audience attention, and since its beauty its not “natural” but “made” I think  that gives you the perfect element that can fit in any context, suit any need and work in every possible way. That’s why most of my work features a girl.

Most of my work is digital. Underground music in Mexico doesn’t have the budget to afford silkscreen printed posters, so all around here is made through Xerox or digital printing, that’s why all of my work is made on Macromedia FREEHAND and /or Adobe PHOTOSHOP, this way its easier and faster to have the work done and printed, specially when I’m working for someone in another country.

BIO

Benjamin Estrada was born in Mexico City, studied arts in the INBA (National Institute of Arts in Mexico), and then studied graphic design in the Universidad Iberoamericana (Mexico).

He has been working in the underground music scenes of Europe, Latin America and the United states for around 8 years. He also works as an illustrator, comic book and upcoming tattoo artist.

He moves constantly between Mexico City, LA and Rotterdam (NL).