Gig Posters at the Kentucky Museum of Art and Craft 2009

The Kentucky Museum of Art and Craft is honoring the longstanding support of the arts by the Philip Morris family of companies with a unique exhibition. Highlighting the convergence of art and cultural patronage, this showcase of gig posters encapsulates an era of creativity generously supported by the company.

Pioneering Support for the Arts

For over four decades, the Philip Morris family of companies has demonstrated a pioneering spirit in backing the arts sector. Their commitment began modestly with a 1958 grant for an outdoor concert in Louisville, Kentucky. What followed is a robust portfolio of cultural sponsorship that sets a standard for corporate support in the arts, shaping a diverse and innovative cultural landscape.

Philip Morris' Journey in Arts Patronage

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Philip Morris' backing of groundbreaking exhibitions began with the famed "Pop and Op" exhibit in 1965. The company's support further contributed to milestones such as "Two Centuries of Black American Art" in 1976 and "Henri Matisse: A Retrospective" in 1992. The patronage of groundbreaking events has grown to embody a portfolio of arts that exemplifies innovation and celebrates diversity.

Championing Dance and Performance

With a particular affinity for dance, Philip Morris has become one of the most pivotal corporate benefactors in this space. The brands under its umbrella have played a critical role in supporting not only national but also international tours of prestigious troupes like the Alvin Ailey American Dance Theater, American Ballet Theatre, and Dance Theatre of Harlem starting in the 1980s. This extension of cultural philanthropy has afforded audiences worldwide the luxury of experiencing avant-garde performances close to home.

Embracing Diversity Through Art

The company's cultural programs reflect its commitment to diversity—supporting a myriad of arts, from theater to opera, and prioritizing international cultural exchanges. Presentations by Alvin Ailey in Prague or the showcasing of emerging Mexican artists in Puerto Rico exemplify this dedication to fostering an understanding and appreciation of varied cultures.

Gig Posters: Visual Anthems of Artistic Influence

At the core of the Kentucky Museum of Art and Craft's exhibition are the gig posters—vibrant representations of the artistic zeal and creative narrative underpinned by Philip Morris' sponsorship. These posters do more than adorn; they narrate the history of graphic design melded with the sounds of generations, preserved thanks to the support from a company dedicated to enriching cultural dialogues.

The Corporate and Cultural Tapestry

The Philip Morris family weaves a corporate tapestry with bold patterns of creativity and innovation. Its chart-topping consumer brands are paralleled by an equally remarkable investment in the arts. This synergy has led to defining moments in the annals of the cultural sector, moments that continue to resonate and inspire new generations of artists.

Discovering Louisville's Artistic Offerings

Travel enthusiasts with a penchant for the arts are invited to discover Louisville's rich cultural offerings. Visiting the Kentucky Museum of Art and Craft presents a unique opportunity to immerse oneself in the city's vibrant artistic heritage, framed by an exhibition of gig posters. Visitors can enrich their stay by exploring Louisville's diverse cultural landscape, potentially elevating their experience by staying within the vicinity of the city's bustling arts district, ensuring easy access to a variety of artistic and performance venues.