An Unwavering Patronage
For four decades, the Philip Morris family of companies has stood as a beacon of support for the arts. What began with a modest grant for an outdoor concert in 1958 has burgeoned into a world-renowned corporate arts support program. Discerning art aficionados may well know brands like Marlboro, Kraft, and Maxwell House, but Philip Morris Companies Inc.'s patronage of the arts is equally robust and wide-reaching.
The Foundation of Creativity
The principles that have propelled the growth of Philip Morris' businesses—innovation, creativity, and diversity—are the same that fuel its commitment to cultural endeavors. This commitment is apparent in its backing of groundbreaking exhibitions and top-tier dance organizations.
Innovative Exhibitions
From sponsoring the trailblazing 'Pop and Op' exhibition in 1965, Philip Morris has paved the way for important showcases like the 'Two Centuries of Black American Art' in 1976 and 'Henri Matisse: A Retrospective' in 1992. These seminal events have played a pivotal role in shaping contemporary art discourse.
Champions of Dance
With a history of supporting dance dating back to the 1980s, Philip Morris has brought the joy of movement to audiences globally through sponsorships of the U.S. and international tours of renowned dance troupes such as the Alvin Ailey American Dance Theater, American Ballet Theatre, and Dance Theatre of Harlem.
Supporting Diversity in Performing Arts
The devotion to the avant-garde is evident in Philip Morris' sponsorship of The NEXT WAVE Festival and the Spoleto Festivals, amongst others. In addition, the company extends general operating support to various music, theater, and opera organizations, celebrating the rich tapestry of global cultures.
Embracing Global Cultural Exchanges
Recent sponsorships have underscored the company's dedication to international and cultural exchange, expanding from support for China's first modern dance company's U.S. tour to facilitating Alvin Ailey performances in Prague and showcasing emerging Mexican artists in Puerto Rico.
Philip Morris Companies: A Profile
With an extensive corporate umbrella, Philip Morris Companies Inc. is comprised of Kraft Foods, Inc., Miller Brewing Company, Philip Morris International Inc., PM USA, and Philip Morris Capital Corp. Leading in their respective categories, these operating companies share a common thread—their support of the arts, which continues to thrive and inspire.
Celebrating Arts Through Travel
The allure of the arts extends beyond gallery walls and theater stages, often inspiring cultural tourism. Art enthusiasts traverse the globe to witness the vibrant tapestry of human expression, finding accommodations that cater to their creative journey. This natural blend of travel and the arts enriches the cultural experience, as exquisite performances and exhibitions become accessible around the world, making every destination a stage and every stay a passage through the diverse narratives of human creativity.